How I Went From Working a 9-5 to Living The Dream
I wasn't always an internet entrepreneur - just an entrepreneur.

I've always loved selling stuff.

When I was 12 years old, we sold pancake breakfast tickets outside the grocery store.

None of my colleagues liked selling with me because I would always steal my their customers.

I thought, "Hey, if someone is going to make the sale, it might as well be me, right?"

Ever since then, I've always enjoyed selling and I got good...really good.

I started reading books on sales and marketing, personal finance and business as a whole.

One big takeaway from my favorite business book was that the Rich don't work for money from Robert Kiyosaki's Rich Dad, Poor Dad.

I had been working for money my entire life. I didn't know a better way. So, I figured that I might as well find the highest paying job I could find.

What did I do? I remember being on the bus with one of my buddy's who was talking about how he had made $700 that weekend.

I was intrigued.

I was always looking for new ways to make money, especially if they were legit.

"How did you make $700 this weekend? You're not into selling drugs, are you?"

"No, of course not! I sold two security systems and made $700 bucks! You should come to one of our meetings."

Huh. I didn't have anything to lose, so I showed up and stayed for pizza afterwards. Before long, I was selling security systems.

I learned how to sell through good ole fashioned door-to-door selling in college during the summers...
My life as a door-to-door salesman...
...but when I first started, I sucked! For every 2 doors knocked, 1 person would be home.

For every 2 people who were home, 1 would let me finish my pitch.

For every 4 people who let me finish my pitch, I would get inside 1 house.

For every 3 homes, I was in, I made 1 sale. Yikes! That's 1/48 doors.

That's when I learned my first lesson in making money.

I kept knocking and knocking, got yelled at a lot, got cussed out even more and even had a gun pulled on my once or twice.

I knew my numbers and kept track of them every day.

I started selling other stuff too, like lawn care, LED lights...
heck I even sold pest control.

For a college kid, I was doing pretty well. I was pulling in about $10K/month

I was good at what I did, but there was only one of me.

I started thinking, "how are the people at the top of these corporate companies making so much money?"

I kept reading and learning that I needed to create assets and stop buying liabilities.

What asset could I build or buy? I didn't even know where to start.

I looked at the model and realized these business owners had other people and business systems in place to ensure they were getting results.

What I was doing was ineffective and I could only reach out to so many people in a single day because I was selling face-to-face, right?

I knew that I would need a system that could duplicate me somehow or just sell 1 to many instead of 1-1.

I left the door-to-door industry in pursuit of a way to sell 1 to many.
Then I tried to make an attempt selling 1-many...
I started thinking about what type of way I could actually start getting my message out to more people.

I thought, "Well, how could take my presentation and put it online. And that's when I realized the answer was a webinar. 

So, I put one together and then launched it.

I remember squinting at the computer screen that showed there were only 4 people on my webinar.

Including my parents!!

I went through my script and my slides and my closing pitch. It was so awkward.

I was so bugged when I finished because it felt choppy and disorganized.

I sat back in my chair and then heard a notification on my phone. Someone had sent me $497.

What?! Someone actually bought my product!

It was amazing! One of the greatest feelings in the world.

It felt like when I was selling door-to-door again and would have my first sale of the day. I loved it!

I was so happy because all that hard work had finally paid off. It was Sara and I asked her why she had bought.

She had gone through the beta-test course and she really didn't know what she was getting, but the fact that I had provided so much value in the beta-test group showed her whatever I had coming up next was going to be just as fantastic if not more so.

I kept working but I couldn't seem to get things to work out.

I kept trying new things and working hard and harder.

I didn't have money for ads so I did what everybody else did.

I started creating videos and I went on other people's shows, I posted on social media, ran "viral marketing campaigns" and you know what?

It didn't work...at all.

I was mad. I had been fed a lie.

All those pictures and videos working from the beach, it's all a myth.

Only a very small number of people actually do that.

I had spent $13,000 in total as a college kid with $0 to show for it.

I had maxed out my credit cards, was overdrawn in my bank account for the 3rd time that week, my rent was past due, my check engine light was on in my car and I was running out of food.

I was running out of time before I needed to get a "real job"

I started working harder and harder, trying to figure out what I needed to do.

I sat back in my chair as my roommates were in the other room laughing and talking, but they had no idea about the anguish that was going on inside.

I knew that the bills were due and I didn't have the money.

I couldn't help but feel sick looking at the negative numbers in my checking account.

It felt like a thousand pound weight was on my shoulders and I couldn't get it off, you know what I mean?

I started feeling like everything was falling apart.

I wanted to escape and never have to deal with this again.

It was like my whole body was in shock and nothing else mattered in the world to me at that point.

I needed money and I needed it ASAP. You've probably been there before.

I had been trying to do this on my own for 8 months at that point, nothing was working and I was sick of it.

I needed help, a mentor, a program, something or someone who could show me the way.
How I got my very first client...
So, that's what I did. 

I bought a ticket to attend Funnel Hacking Live 2018 in Orlando, FL.

I bought the general admission pass, a plane ticket and my AirBnb accommodations.

This was the last straw for me. I didn't have another choice.

It was an incredible experience and I was attentive through all 3- 12 hour days.

At the end of the event, Russell Brunson pitched his 2 Comma Club X Coaching Program.

I hesitated at first. I was nervous about such a large investment.

What if it didn't work? What if I was just wasting money?

Then I thought to myself, "Wait a sec. What if it does work? What if it does make me money?

I checked my account to make sure I had enough "credit" left and I saw on my phone $920 bucks.

It was an $800 non-refundable deposit to get started. I'm in! I stood up, went to the back of the room and signed up for the coaching program.

Hiring Russell Brunson was probably one of the best things I could have ever done! Seriously.

I left Orlando so excited for this new journey.

Now, I just needed to a way to make some money to pay for this thing.

1 week went by, 2 weeks, 3 and then 4, I got a call from the 2 Comma Club X Coaching Staff telling me if I didn't make my next payment in 48 hours, I would get kicked out.

Not only that but I had an eviction notice from my apartment manager.

I sat down feeling a mix of anger and depression as I sat there sulking, feeling sorry for myself.

I didn't sleep for the next two days as I pounded Monster Energy drinks so I could stay awake while I kept working.

Then, I remembered what Tony Robbins said, "If you want to have success, model someone else who's already having success."

I kicked the relationship coaching business to the curb and started modeling other people who were having success and started building social media agency.

I found Sam Oven's consulting funnel and modeled it.

Sam makes about $20M/yr so even if I really screwed this one up, I would still turn out alright.

I sat down and started from the back - the result and then reverse engineered everything I thought I needed to do to reach my goal.

I started working harder because now I was actually focused.

I had a plan, a blueprint, a road map for where I was going. I started to see the light!

I started learning from the best of the best and modeling what worked for them and then one day it clicked for me!

I built out my entire consulting funnel exactly how it was outlined and you can imagine my relief when I my first phone call from my first client within 3 days of launching the funnel said on the other end,

"Adam, we'd like to partner with you." If you can help us launch this webinar, we'll cover your cost to stay in the program" 

I cried.

I had worked so hard and now it was finally paying off...but I knew I wasn't done.

I kept studying and kept my "learning ahead of my earning."
How I left my job and got my boss to work for me instead...
I kept working hard for my first client but I still wasn't really making any money because they were just covering the cost of the program. 

We started getting results. When I first showed up, they had a webinar converting about 6% meaning that 6/100 people who saw the webinar bought the program. 

After I was finished rewriting the script, we doubled conversion rates! 

We were thrilled and my client couldn't have been happier. 

I was still in school and needed an internship to finish up.

I found a facebook ads agency and started working for them, building funnels for $8.50/hr.

I didn't have a choice. It was this or go flip burgers at McDonalds. The choice was mine.

I was treated poorly at my internship and felt like I was being undervalued. I couldn't wait to finish my hours so I could leave. 

I finally finished my hours after a grueling summer of work and told my boss I was leaving. 

"What do you mean you're leaving?" Well, I'm done, I've finished my hours so I'm moving on."

"Well, what can we say to make you stay?" You've done great work, what if we made you a partner?"

Silence on my end of the line. A partner? With equity, and benefits. This was serious money. I went from making $8.50/hr to being offered a position as a partner in the company.

I snapped back to reality and remembered why I had started this journey in the first place. 

"I'm sorry, but I'm leaving." Thank you for the internship.

I started thinking, if I'm going out on my own. I should probably start charging for my work.

I got another client and it was my first five figure deal! I couldn't believe it.

I had never seen that much money in my life. It was unreal.

I went back to the agency and said, "I'd like to hire you for your services. You work for me now." What a great feeling to have the tables turned.

We worked hard and actually doubled over their ad spend meaning our client put $1 in and they would make a little over $2 back out on their webinar. This was working.

I was working so hard but also at the same time, getting burned out.

I was doing a lot of client work and I missed the marketing, the selling, the client acquisition side. 

I was doing 1-1 and knew that eventually I would need to move to 1-many but how?

I started to get noticed. 

I got invited to speak at a retreat where I put together an offer that closed 38% of the room and generated over $25K in a single weekend.

 This was starting to get very real. Another five figure deal.

The same guy who invited me the first time invited me back and said, 

"Ok, only Adam gets to pitch this time." I was kinda scared but excited at the same time. 

We pitched a 12 month program at the event and closed over $105,000 in annual contracts. That's when my life completely turned around.

So, where are we now? I live in Utah county where I help other business consultants scale using one single webinar presentation.

Now, I have freedom. I can do what I love. I don't have to work for anyone else. I can do my own thing and making money doing it. 

Life has never been better for me and I'm so grateful that I pursued my passion because I can finally be living the dream.   
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